OUr Theory of the Case
As we move into the final stages of this election cycle, everything hinges on the information environment surrounding swing voters in swing states. These voters are just starting to pay attention, and by early October, they will be watching closely. The outcome of the 2024 election will depend on whether Donald Trump’s campaign (MAGA) can manipulate the narrative enough to convince these critical voters to reject the foundational systems of American democracy — courts, juries, and elections — and embrace a narrative of imminent national disaster that requires radical revanchism.
This election is not just a policy battle; it’s an information fight. We recognize the stakes, and we are fully committed to engaging in this fight — and winning.
We’ve outlined this strategy in our accompanying deck, which dives deeper into the tactics and approaches we’ll use to ensure swing voters understand the truth and can see through the manipulative narratives being pushed by MAGA.
gROUPS MAKING A DIFFERENCE
We are proud to stand alongside a growing coalition of organizations that are making an impact in this critical moment. Each a unique set of tools, all working toward a shared goal: defending our democracy. Whether they are advocating for veterans, protecting our god given rights, or amplifying the voices of everyday Americans, these organizations are on the front lines of the fight, and we are honored to endorse their missions.
Click on the links below to learn more about the incredible work being done by these groups and how they are contributing to the cause.
